Legal

Privacy Policy

How The Memory Trust SG collects, uses, discloses, stores and protects personal data in connection with our website and services.

Last Updated: 22 September 2026

The Memory Trust SG Pte. Ltd. ("TMT SG", "we", "us" or "our") respects the privacy of our customers, recipients, website visitors, interview participants, family members and other individuals whose personal data we may process.

This Privacy Policy explains how we collect, use, disclose, store and protect personal data in connection with our website at thememorytrustsg.com and our services.

TMT SG intends to handle personal data in accordance with Singapore's Personal Data Protection Act 2012 ("PDPA") and other applicable laws.

1

Personal Data We May Collect

Depending on the service you use, we may collect personal data including:

Contact and identification information

  • name;
  • telephone number;
  • email address;
  • mailing address;
  • date of birth or age where relevant;
  • relationship to another customer or recipient; and
  • identification or verification information where reasonably required.

Payment and transaction information

  • invoices;
  • payment status;
  • transaction references;
  • billing details; and
  • records relating to purchases or refunds.

Payment card details may be processed directly by our payment service providers rather than stored by TMT SG.

Legacy and memory content

Our services may involve personal materials such as:

  • photographs;
  • family albums;
  • documents;
  • personal stories;
  • autobiographical information;
  • audio recordings;
  • video recordings;
  • voice recordings;
  • written letters;
  • private messages;
  • transcripts;
  • personal memories;
  • milestone messages;
  • information concerning relatives and other individuals;
  • QR-linked content; and
  • instructions regarding future delivery.

Some of this information may be particularly private or sensitive in nature.

Memory capsule information

For memory capsule services, we may also collect:

  • identity of the creator;
  • identity of intended recipients;
  • recipient contact information;
  • scheduled delivery date;
  • specified future event;
  • release instructions;
  • alternative contacts;
  • delivery status;
  • verification records; and
  • records of follow-up communications.

Website and technical information

When you use our website, certain technical information may be collected automatically, such as:

  • IP address;
  • device information;
  • browser type;
  • website usage information;
  • cookies or similar technologies; and
  • security or diagnostic logs.
2

How We Collect Personal Data

We may collect personal data:

  • directly from you;
  • during consultations and interviews;
  • through website forms;
  • through email, telephone, WhatsApp or other communications;
  • through files or physical materials you provide;
  • during recording sessions;
  • through payment service providers;
  • through an authorised representative;
  • from another customer who designates you as a recipient;
  • from business partners where appropriate; and
  • from publicly available sources where reasonably necessary and permitted by law.
3

Personal Data Relating to Other Individuals

Because family history and legacy services often involve other individuals, customers may provide us with information concerning family members, spouses, children or other persons.

If you provide personal data about another individual, you should ensure, where required, that you have authority or appropriate consent to provide that information to TMT SG.

We may separately contact the relevant person where additional consent or verification is appropriate.

4

Purposes for Which We Use Personal Data

We may collect, use or disclose personal data for purposes including:

  • responding to enquiries;
  • preparing quotations and proposals;
  • creating customer accounts or project records;
  • arranging consultations and interviews;
  • digitising photographs and documents;
  • producing autobiographies, transcripts, recordings and eBooks;
  • creating and maintaining memory capsules;
  • storing digital content;
  • performing scheduled or event-triggered deliveries;
  • contacting designated recipients;
  • conducting periodic memory capsule follow-ups;
  • verifying identities before releasing private content;
  • producing QR-linked content;
  • processing payments and refunds;
  • delivering physical products;
  • providing customer support;
  • managing revisions and approvals;
  • maintaining security and preventing fraud or misuse;
  • complying with legal, regulatory, accounting or audit requirements;
  • managing our suppliers and professional advisers;
  • improving our services and systems;
  • conducting business administration; and
  • other purposes reasonably related to the services requested.

We will not intentionally use private memory content for unrelated advertising without appropriate permission.

5

Consent

Where consent is required, we may obtain it through written, electronic, verbal or other appropriate means depending on the circumstances.

By voluntarily supplying personal data for a requested service, you consent to its collection, use and disclosure for purposes reasonably connected with that service, subject to applicable law.

You may withdraw consent to the collection, use or disclosure of personal data by contacting us.

Withdrawal of consent will not affect actions already lawfully taken before the withdrawal.

Depending on the nature of the request, withdrawing consent may prevent TMT SG from continuing or completing a particular service.

6

Children and Minors

Some memory capsules may be created for future delivery to children.

Where personal data concerning a minor is provided to us, we will take reasonable steps appropriate to the circumstances to ensure that the information is handled with suitable care.

Where appropriate, instructions may be obtained from a parent or legal guardian.

A recipient who was a minor when a memory capsule was created may be required to verify his or her identity upon reaching adulthood before receiving or managing the capsule.

7

Memory Capsule Recipients

A customer may nominate another person as the future recipient of a memory capsule.

This may require TMT SG to retain the recipient's name, relationship, contact details and delivery information for a prolonged period.

Where appropriate, TMT SG may subsequently contact the recipient to:

  • confirm contact information;
  • explain the existence of a memory capsule;
  • obtain necessary consent;
  • confirm that a triggering event has occurred;
  • verify identity;
  • arrange delivery; or
  • offer choices where a capsule approaches its expiry date.
8

Long-Term Retention

Certain TMT SG services are specifically designed to preserve information over long periods.

Accordingly, the normal retention period for a memory capsule may be substantially longer than for ordinary customer records.

The applicable retention period will depend on the service selected and the customer's instructions.

Where a memory capsule is expressly established with a 30-year expiry period, TMT SG may retain the relevant content and associated personal data for up to that period, together with a reasonable administrative period needed to complete delivery, renewal, deletion or other agreed instructions.

Other personal data will generally be retained only for as long as it remains reasonably necessary for the purposes for which it was collected or for applicable legal or business requirements.

When personal data is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it.

9

Event-Triggered Memory Capsules

For event-triggered services, TMT SG may periodically contact the intended recipient or another authorised contact to determine whether the relevant event has occurred.

Once an adult recipient has been informed about the existence of the capsule, that recipient may also be asked to notify TMT SG when the specified event takes place.

Records of these communications may be retained as part of the memory capsule service.

10

Disclosure of Personal Data

TMT SG may disclose personal data where reasonably necessary to:

  • employees and authorised personnel;
  • contractors and freelancers involved in delivering a project;
  • cloud and technology service providers;
  • website and hosting providers;
  • payment processors;
  • printing companies;
  • transcription or editing service providers;
  • couriers and delivery providers;
  • professional advisers including lawyers, accountants, auditors and insurers;
  • business partners involved in a service selected by the customer; and
  • government authorities or regulators where required by law.

We seek to limit disclosure to information reasonably necessary for the relevant purpose.

Service providers processing personal data on our behalf are expected to handle that information appropriately.

11

Overseas Processing and Transfers

Some technology, hosting, cloud storage, communications or other service providers used by TMT SG may process or store information outside Singapore.

Where personal data is transferred outside Singapore, TMT SG will take appropriate steps intended to ensure that the transferred data receives a standard of protection comparable to that required under Singapore's PDPA, where required by applicable law.

12

Cloud Storage and Digital Infrastructure

TMT SG may use reputable third-party cloud, hosting, storage or technology providers.

Although we take reasonable precautions, no electronic storage system can be guaranteed to be completely secure.

We may update storage providers, file formats, encryption methods or infrastructure over time as technology develops.

13

Security

TMT SG will take reasonable administrative, physical and technical measures to protect personal data in our possession or control against risks such as:

  • unauthorised access;
  • unauthorised collection;
  • misuse;
  • unauthorised disclosure;
  • copying;
  • modification;
  • loss;
  • destruction; and
  • similar risks.

Depending on the nature of the information, measures may include access controls, authentication, backups, restricted permissions and appropriate storage procedures.

14

Data Breaches

If TMT SG becomes aware of a personal data breach, we will assess the incident and take appropriate measures in accordance with applicable law.

Where notification to the Personal Data Protection Commission or affected individuals is required under the PDPA, TMT SG will make the required notifications.

15

Artificial Intelligence and Automated Tools

TMT SG may use software or artificial intelligence-assisted tools to support activities such as:

  • speech-to-text transcription;
  • proofreading;
  • indexing;
  • keyword extraction;
  • image enhancement;
  • audio processing;
  • content organisation; and
  • production assistance.

Where private customer content is processed through external service providers, TMT SG will consider appropriate privacy and security safeguards in selecting and using such providers.

TMT SG will not intentionally authorise private customer content to be used to create deceptive deepfakes or unauthorised impersonations.

16

Marketing Communications

Where permitted, TMT SG may send information about services, events, workshops or updates.

Where consent is required for a particular form of marketing communication, TMT SG will seek the appropriate consent.

You may request to stop receiving marketing communications at any time.

Operational communications relating to an active service, memory capsule, payment, delivery or legal requirement are not considered marketing communications.

17

Cookies and Website Analytics

Our website may use cookies or similar technologies to provide website functionality, improve performance, understand website usage and maintain security.

Third-party services integrated into our website may also use their own cookies or related technologies.

You may adjust your browser settings to control cookies, although some website functions may not operate properly if cookies are disabled.

18

Third-Party Websites and Services

Our website may contain links or integrations involving third parties.

TMT SG is not responsible for the privacy practices of third-party websites or services that operate independently from TMT SG.

You should review the privacy policies of those third parties before providing personal information to them.

19

Access to Personal Data

Subject to the PDPA and applicable exceptions, you may request access to personal data about you that is in TMT SG's possession or under our control.

You may also request information about certain ways in which your personal data has been used or disclosed.

We may need to verify your identity before processing an access request.

Where permitted by law, a reasonable fee may apply to an access request. If so, we will inform you before processing it.

20

Correction of Personal Data

You may request correction of inaccurate or incomplete personal data held by TMT SG.

We may take reasonable steps to verify the requested correction.

Customers and memory capsule recipients are particularly encouraged to keep contact details current because outdated information could affect future delivery.

21

Withdrawal of Consent

You may withdraw consent for particular uses or disclosures of your personal data by contacting TMT SG.

We will inform you of likely consequences where appropriate.

For example, deleting contact or identification information associated with an undelivered memory capsule may make future delivery impossible.

Withdrawal will be handled subject to applicable legal and contractual obligations.

22

Deletion Requests

You may ask TMT SG to delete personal data where appropriate.

We will assess deletion requests in light of:

  • the purpose for which the information is still required;
  • contractual obligations;
  • memory capsule instructions;
  • legal or accounting requirements;
  • dispute-resolution requirements; and
  • applicable Singapore law.

Where information is no longer required and there is no lawful or legitimate reason to retain it, we will take reasonable steps to delete, destroy or anonymise it.

23

Death of a Customer

Where TMT SG is informed that a customer has died, we may retain information required to fulfil that customer's previously documented memory capsule instructions.

Before disclosing information to an executor, administrator, family member or representative, TMT SG may request evidence of identity and legal authority.

24

Changes to This Privacy Policy

TMT SG may update this Privacy Policy from time to time to reflect changes in our services, technology, regulatory requirements or business practices.

The updated version will be published on our website with a revised "Last Updated" date.

25

Data Protection Contact

Questions, requests or concerns regarding personal data may be directed to TMT SG's designated data protection contact:

The Memory Trust SG Pte. Ltd.

Data Protection Contact / Data Protection Officer

Website: thememorytrustsg.com

Email: contact@thememorytrustsg.com

WhatsApp / Contact: +65 8925 1073

Please include sufficient information for us to understand and respond to your request.

26

Governing Framework

This Privacy Policy is intended to be read consistently with Singapore's Personal Data Protection Act 2012 and other applicable laws.

Where any provision of this Privacy Policy conflicts with a mandatory requirement of applicable law, the applicable legal requirement will prevail.

Have a privacy question?

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